Mozo launches 'Rate Chasers' campaign
Thursday 13 May 2010Financial comparison website, mozo.com.au has launched its first Australian TV campaign, Rate Chasers, starring its actual team as rate-frenzied financial experts who go to extraordinary lengths to track down the best home loans, credit card and savings deals for Australian consumers.
The Mozo Rate Chasers campaign aims to increase awareness of the financial comparison industry in Australia and cement Mozo as the site of choice for Australians wanting to make more informed financial decisions.
The commercial was created by Workshop Australia and directed by 2 Feet Films? Phil Rich.
Rohan Gamble, managing director of Mozo said: ?Rate Chasers really captures what Mozo is about – a fresh approach to the dry world of financial services. We want to show Australians that they have options, that someone?s found a way through the money maze and they?re no longer stuck with a bad home loan, expensive credit card or dud savings account. We chase the best rates and they make the savings.?
The Rate Chasers TV campaign is supported by a new-look website along with social media initiatives. Mozo?s website features over 30,000 real customer bank reviews and is currently Australia?s most ?liked? financial services organisation on Facebook.
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