New screen technology uptake good news for television - and banks

Friday 10 October 2014

Article by Mary Ward

Australians are watching more television than ever before, but there’s something different about how they’re tuning into the box.

Australian mobile app usage

Television consumption time has grown, with OzTAM, Regional TAM and Nielsen’s Multi-Screen Report released today revealing that the average Australian watches 97 hours of television each month. That’s 26 minutes more than they watched this time last year, and works out to be just over three hours of viewing a day.

OzTAM CEO Doug Peiffer said “the Multi-Screen Report shows Australian viewing habits are changing gradually rather than dramatically. Secondary use of the TV set is bringing more people in front of the TV, increasing the overall amount of time spent with the big screen and reinforcing its place as the household ‘main screen’.”

According to the Australian Communications and Media Authority, over nine million Australians use mobile apps, with most downloaded by those aged 18-34.

Australia’s banks are also realising the potential to provide services through apps. Most of the major financial providers have one, offering customers features such as internet banking services, a digital wallet (Commonwealth) and even emergency cash services (Westpac).

The results from the Mozo People’s Choice Awards showed Australians enjoy using mobile banking apps and contactless payment features, with Big 4 convenience ratings lifting from 6.97 (out of 10) in 2011 to 8.18 in 2014.

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