'Big four' improve business banking satisfaction ratings
Business banking customers are happier with the services provided by the nation's "big four" companies, according to new figures published by Roy Morgan Research.
Westpac, National Australia Bank, ANZ and Commonwealth Bank all saw their satisfaction ratings rise in October.
However, the quartet still have a long way to go before their corporate account holders are as content as their personal banking customers.
Indeed, Roy Morgan Research revealed on Monday (November 19th) that banking satisfaction levels were at their highest point since 1996, with 80 per cent of people saying they were happy with their financial service provider.
On the flipside, only 64.9 per cent of business customers were pleased with their bank overall.
Roy Morgan's industry communications director Norman Morris said banks were struggling to maintain regular contact with their customers and also failed to show an interest in their industry.
"Improvements in this area would be likely to have a major positive impact on customer satisfaction," he remarked.
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