Companies urged to take advantage of 'Facebook-for-business' service
Firms have been urged to take advantage of a new "Facebook-for-business" scheme launched by National Australia Bank (NAB) alongside Tiger Pistol.
As well as offering more traditional financial services, the organisation is now providing its business banking customers with special help in boosting their online presence.
Social media is booming and there are huge opportunities for enterprises to use the platform to conduct sales, but many firms still don't know how to get started on sites like Facebook and Twitter.
"Our small business customers are very busy. Many want to be online, but don't have the time or resources to get it done," commented Cindy Batchelor, NAB's executive general manager of small business.
By setting up secure internet payment systems, NAB and Tiger Pistol will make it easy for merchants to engage in social commerce.
NAB also announced this week that its corporate customers would recoup $30 million thanks to changes to the way intercharge fees are issued.
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