Lexus takes out the top spot for customer satisfaction: Roy Morgan

By Rebeccah Elley ·

The April Customer Satisfaction Awards conducted by Roy Morgan have revealed the top cars for auto satisfaction, with prestige brand Lexus leading the way with a 96% satisfaction rating.

Automotive Industry Director at Roy Morgan Research Jordan Pakes said “Lexus is back on top this month, with its satisfaction rating improving more than one percentage point since the March result.”

The survey asked drivers how they feel about their current ride and the results showed strong satisfaction ratings with Subaru coming in a close second behind Lexus at just under 96% and luxury competitor BMW at 94%.

RELATED: Cheapest new cars to buy, own and operate revealed

The study showed that there were high levels of satisfaction across a “diverse” range of auto brands, with the top 10 car brands all earning scores above 90%.

“Other makes that have improved recently are Volkswagen, Suzuki, Peugeot and BMW. Only one local manufacturer made it into the Top 10: Toyota, with a score just over 94%, which is not surprising given that it remains the country’s most-liked automotive brand.”

According to Pakes there are 45 brands competing for a share of the 1.1 million new cars sold each year, so ensuring that existing owners are satisfied is crucial. “The average brand loyalty levels for the industry are just under 50%, which means that on average half of all drivers who are in the market for a new car are looking to stay with the same brand.”

“Obviously satisfaction with your current car will have a big impact when it comes time to decide whether to remain loyal or switch to a competitor brand.”

Car loan comparisons on Mozo - rates updated daily

Search promoted car loans below or do a full Mozo database search. Advertiser disclosure.

  • mozo-experts-choice-2019

    4.67% p.a.

    5.22% p.a.based on $30,000
    over 5 years

    Details
  • 4.89% p.a.

    5.16% p.a.based on $30,000
    over 5 years

    Details
  • 5.50% p.a.

    5.85% p.a.based on $30,000
    over 5 years

    Details
  • mozo-experts-choice-2019

    3.97% p.a.

    4.51% p.a.based on $30,000
    over 5 years

    Details
  • 5.99% p.a.

    6.63% p.a.based on $30,000
    over 5 years

    Details

*The Comparison Rate combines the lender's interest rate, fees and charges into a single rate to show the true cost of a personal loan. The comparison rates displayed are calculated based on a loan of $30,000 for a term of 5 years or a loan of $10,000 for a term of 3 years as indicated, based on monthly principal and interest repayments, on a secured basis for secured loans and an unsecured basis for unsecured loans. WARNING: This comparison rate applies only to the example or examples given. Different amounts and terms will result in different comparison rates. Costs such as redraw fees or early repayment fees, and cost savings such as fee waivers, are not included in the comparison rate but may influence the cost of the loan.

**Representative example figures and monthly repayment figures are estimates only, based on the advertised rate, mandatory fees, loan amount and term entered. Rates, fees and charges and therefore the total cost of the loan may vary depending on your loan amount, loan term, and credit history. Actual repayments will depend on your individual circumstances and interest rate changes.

^See information about the Mozo Experts Choice Car Loans Awards

Mozo may receive advertising fees from the financial institutions, issuers of financial or credit products and third party advice providers that are shown on this page. These fees are based on a cost per click, cost per acquisition, or a fixed fee.