Toyota rated Australia’s favourite car brand of 2015
Article by Kelly Emmerton
In last year’s record breaking new car market, Toyota came out on top as Australia’s favourite brand, accounting for 17.8% of all sales.
In 2015, new car sales in Australia broke the 2013 record by 1.7%, with 1,155,408 new passenger cars, SUVs and commercial vehicles sold. SUV sales in particular boomed in 2015, making up about 35.4% of the market, but passenger cars were still the most popular, accounting for 44.6% of new car sales.
While Toyota topped the market, other popular brands included Mazda at 9.9% of sales, Holden at 8.9%, Hyundai at 8.8% and Mitsubishi at 6.2%.
Toyota also took out the title of Australia’s best-selling car in 2015, with Toyota Corolla sales of 42,073 over the year. The next most popular was the Mazda3 at 38,644, followed by the Toyota Hilux at 35,161 and the Hyundai i30 at 32,306.
Australian consumers have also been splurging on luxury vehicles, with demand for brands like Audi, BMW and Mercedes-Benz increasing over 2015 as Australians are encouraged by the booming property market. Ferrari alone sold 167 vehicles in 2015, which is a 48% increase over the previous year, according to the Federal Chamber of Automotive Industries in Australia.
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FCAI Chief Executive Tony Weber said the Australian new car market is one of the most competitive in the world, “delivering Australian consumers’ access to high-quality vehicles at record affordability levels.”
“The competitiveness of the market has seen new car buyers access an extensive range of finance options and genuine service offers that maintain the value and integrity of the vehicle,” added Webber.
Overall sales were 3.8% higher than in 2014, with growth in the Australian Capital Territory, New South Wales, Victoria and Tasmania, however there were drops in sales in other states and territories. Government purchases declined by 1.4%, but private and business sales both rose, by 3.7% and 4.9% respectively.
“It is clear that there has never been a better time to buy a new car,” Webber said.
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