AMP in major credit card rebranding
You may well have seen or heard adverts from the company’s AMP Banking arm, which launched a TV, radio and internet campaign across the country on Sunday (March 1st) in a bid to attract new bank savings accounts and term deposit customers.
Speaking to Business Daily, the man in charge of the plan Robert Slocombe said that the company was hoping to funnel the deposits back into its home loan business to give the bank a new lease of life.
"We’ve cleaned out our product range. The strategy now is about organic growth – it’s about raising deposits and recycling those funds into our mortgage business," he explained.