Aromatic credit cards put pong in purchases

Consumers indulging in a spot of retail therapy may find themselves benefiting from a whiff of aromatherapy as well following the launch of a range of scented credit cards.

Launched last week by Germany-based Commerzbank, the new cards will be available to consumers in four distinct scents: orange, coffee, chocolate and mint.

Commenting on the launch, whiff wizard Avery Gilbert told that adding a sensory appeal to credit cards could help take the edge off the normally number-heavy cards.

“Throwing a little curve in there, a smell – a little more emotional, a little less verbal – is a nice complement to numbers and signing your name and reviewing the bill,” he said.

He added that shoppers will likely be drawn to the product as it is a sure way to get a chinwag going at the check-out.

The concept of a pungent credit card is nothing new to shoppers in Japan, where JCB launched a citrus-fragranced card back in 2005.

The group claims they have proven particularly popular among young women.ADNFCR-1761-ID-18795406-ADNFCR