Aussie men leave Christmas shopping to the last minute

Mary Ward

Monday 15 December 2014

With retailers preparing for 2014’s biggest week of trade, Australian men are preparing to start their Christmas shopping.

Christmas spending Australia 2014

According to the Australian National Retailers’ Association (ANRA), when it comes to buying gifts, one gender is more likely to be hitting the shops last minute.

Twice as many men than women are expected to buy their Christmas presents in this final week, with just under one in four saying this is when they do the bulk of their shopping.

In contrast, one in four women shop for Christmas gifts throughout the year, compared to just 16% of men.

ANRA CEO Anna McPhee said retailers were extending opening hours to catch those last-minute shoppers.

“Many retailers will offer extended trading hours over the next 10 days to meet heightened customer demand across the peak period,” she said.

“The extension of trading hours in the lead up to Christmas has been particularly successful in previous years and highlights how consumer expectations are changing.  Consumers want to be able to shop at times that are convenient.”

ANRA expects the average family to spend roughly $1,060 over the next week, purchasing items such as gifts, food and liquor.

It estimates that Australians will spend $32.6 billion over the Christmas period.

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