Aussies are mad about smartphones

Aussies just love to get their hands on the latest technology and figures have suggested that more than half of the population now owns a smartphone.

According to a Google report, the number of people purchasing one of the sophisticated handsets has grown by 40 per cent in the past 12 months.

The appeal of the devices is obvious and Aussies are clearly not just using them to make calls and send messages.

Around 94 per cent of the survey respondents said they used their gadgets to research a product via the internet and many people have bought goods with their phone.

Plenty of Aussies are also downloading credit cards on to their handset, which allows them to pay for low value products simply by flashing the smartphone against a point-of-sale scanner.

Head of mobile ads at Google Australia Jason Pellegrino stated people need to realise that more and more business is being completed via smartphone.

"The mobile revolution isn't 'coming' – it's already happened. Mobile is no longer optional: businesses need to develop a mobile strategy now, or risk getting left behind," he remarked.

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