Bricks-and-mortar stores 'finally boosting online presence'

Traditional bricks-and-mortar stores are finally starting to recognise the importance of ecommerce, it seems.

Debit and credit card transaction data analysed by the Commonwealth Bank (CBA) showed that online spending was up by 30 per cent in the year to July 2012, the Sydney Morning Herald reports.

This was compared to a modest 2.2 per cent rise for overall discretionary retail trade.

Although stores have not enhanced their market share in the online shopping sector, there are signs that they are starting to chip away at specialist internet merchants, the research – authored by retail analysts Andrew McLennan and Sam Teeger – found.

A separate study conducted by Roy Morgan Research indicated that Aussies are primarily using their credit cards to buy leisure and entertainment products and services.

Electronic gadgets and fashion items are also selling well down under.

It is vital that bricks-and-mortar stores embrace the internet, as Aussies are currently ordering goods from foreign companies for much less money.

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