Consumers making use of multiple channels to land best deals, report notes

With growing numbers of Australians going online to compare credit cards, low interest home loans or to do their weekly shopping, new research has revealed the extent to which they are making use of ‘multiple channels’.

According to the Australian Centre for Retail Studies, consumers are steadily warming to the idea that retailers use social media tools to keep them informed on offers, with 68 per cent of those polled stating that they have signed up to receive company emails.

However, once informed of a service or product, consumers are still open to the idea of going to the high street to make a purchase rather than carrying out the whole retail process online.

Summing up, Sean McDonell, national sales manager for Salmat, which supported the study, said: "Consumers really do value a good multi-channel experience from retailers before, at the point of, and even after purchase."

This comes soon after the Australian Retailers Association reported consumers across the country are becoming accustomed to only buying items when they are on sale.

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