Credit card holders 'not receptive to paywalls'

Friday 03 February 2012

Article by Mozo

Aussies are among the most sceptical people in the world when it comes to paying for online content, a new study has confirmed.

According to KPMG, Australians are reluctant to use their credit cards so they can read news stories that are protected by a firewall or access applications on their smartphones.

The research indicated that as many as 91 per cent of people down under are unwilling to part with their cash for such material, even though Aussies generally love new technology and innovations.

KPMG surveyed 9,600 people in 31 countries and the number that wouldn't pay for online content stood at 71 per cent – far lower than Australia.

"Australians are used to receiving much of their content for free and are highly resistant to paying for content which can be freely accessed elsewhere," commented the organisation's national managing partner Malcolm Alder.

Despite this, Aussies are not averse to using their credit cards online, as the Sydney Morning Herlad recently reported that US firms have had a great deal of success when targeting Australian shoppers via eBay.

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Credit card holders 'not receptive to paywalls'

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