Credit card shoppers need incentives, says expert
Australian shoppers need to be offered an "interesting, involving and enjoyable" in-store experience this Christmas if they are to choose the high street over online buying.
That is according to retail expert Colin McLeod, who argued that Aussies will only opt to buy in-store as opposed to online if they are offered something they cannot get on the internet.
Speaking to the Herald Sun, Professor McLeod, from Monash University's Australian Centre for Research Studies, suggested that retailers could even offer lists of gift ideas for Christmas shoppers who lack inspiration when they arrive in the store.
"If you do offer things like refunds on returned goods, be sure to let the customer know about it, as well as the hours that you will be open after Christmas," he said.
Consumers seeking to boost their spending power this Christmas could also choose to compare credit cards in search of the best offers.
Professor McLeod added that retailers need to think about their store layouts and home delivery policies when trying to attract Aussie customers this December.
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