Credit cards still driving online retail
The convenience of credit cards is a major factor behind the growing popularity of online retailing.
Rather than being forced to traipse around the high street, an increasing number of Aussies are buying goods via the internet from the comfort of their own home.
According to a new survey conducted by Quantium, online shopping grew by almost 29 per cent in the past year, which was ten-times the speed of offline retail, Marketing magazine reports.
Now, the largest specialist internet-based merchants in Australia are able to compete with the nation's biggest department stores.
Director at Quantium Tony Davis admitted that while overseas companies are taking some business away from Australian firms, Aussies are still largely remaining loyal to local stores when shopping online.
Using a credit card to make transactions – whether via the web or in a store – carries other benefits.
Plastic customers generally receive more protection should there be a problem when buying items with a card compared with using cash or debit cards.
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