David Jones to tempt credit card holders with 24-hour shopping

Retailer David Jones has revealed that it is considering enabling credit card holders shop around the clock in a bid to drive sales.

Its flagship city stores may be open throughout the day and night in a bid to encourage consumers to use their plastic in its bricks and mortar outlets rather than buy products online, reports the Daily Telegraph.

Paul Zahra, chief executive of the firm, told the publication: "What we did this season was extend our trading hours and allowed customers to go in for a couple of hours after work."

He revealed that the 24-hour venture is something that could be rolled out in the future if there is a demand for the service.

However, recent studies have shown that penny-pinching Aussies are increasingly turning to the internet in a bid to get the lowest prices on goods.

Last year, the amount spent online by consumers rose to $9.5 billion, according to figures from the Commonwealth Bank of Australia's Global Markets Research analysts.

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