Fashion magazine readers 'are likely to be big spenders'

Mozo

Monday 02 July 2012

Women who regularly read fashion magazines are more likely to be big spenders, a new poll has suggested.

Fashion magazine readers 'are likely to be big spenders'

According to Roy Morgan Research, such publications inspire people to be more confident – especially when using their debit and credit cards.

Although times are hard for many Australians, the study indicated that readers of glossy ladies' fashion magazines are 31 per cent more likely to splash the cash than other people.

In addition to this, Aussies who class themselves as being part of this readership have a greater level of "consumer confidence" than other members of society.

Industry director of media at Roy Morgan Research George Pesutto said: "Fashion magazines are proven to attract an audience with a healthy appetite for fashion content and despite the current economic uncertainty, are feeling confident and in a buying frame of mind."

Many Aussies have had little choice but to rein in their spending in recent years, as the cost of living down under has grown at a rapid rate, but it seems that certain people have loosened the grip on their purse strings.

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