New fitness app converts steps into Qantas Frequent Flyer points
Qantas and NIB have teamed up to launch a new wellbeing app that converts steps into Frequent Flyer points, which can be redeemed on over 400 partner flights, shopping or towards bringing down their health insurance premium.
The CEO of Qantas Loyalty, Lesley Grant, said this program is a unique motivator for customers.
“When members combine the Qantas points they can earn from literally walking around the block with all the other ways to earn, it becomes a very powerful proposition,” she said in a statement.
This isn’t the first time Qantas has looked to entice customers to their programs by making it easier to earn points. Just last month, the goCatch taxi app was linked to the Qantas Rewards Program.
The fitness idea came after Qantas interviewed customers and found they wanted a more engaging health insurance experience.
“This is not about simply earning points when you pay a bill. It’s about offering members the opportunity to be rewarded for being more active, which is something that also has a direct impact on improving your wellness,” said NIB’s Managing Director, Mark Fitzgibbon.
Features of the new Qantas Assure Policy:
- From next year, members will be able to download a wellness app that syncs with popular wearable technologies.
- The wellness app will be logging the number of steps taken each day and converting them into points.
- Members will be able to choose from daily or weekly lifestyle targets.
According to ABS, only one in five Australians take the recommended 10,000 steps a day. Let’s hope this program will motivate Qantas Assure members to reach these goals.
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