No expense spared for Aussie mums this Mother's Day
Australians will spend a whopping $1.4 billion indulging the number 1 woman in their lives this Mother's Day according to IBISWorld.
Cafes and restaurants are tipped to be the biggest beneficiaries of Mother's Day in 2014 with $310.8 million expected to be spent on taking mum out to brunch, lunch or dinner.
Other items popular for mum this Mother's Day include homewares, flowers, jewellery and cosmetics.
IBISWorld General Manager Mr Dan Ruthven said that robust consumer sentiment, healthy disposable incomes and low unemployment will be the contributing factors to increased spending on Mum this year.
Dads will be shocked to learn that as a nation we spend twice the amount of money on Mother's day compared to Father's Day.
"There are many reasons why spending on mothers is higher than spending on fathers," Mr Ruthen said. "Whereas food, alcohol, sporting goods and the stalwart handing and sock gift pack are seen as the presents of choice for Dad, mum enjoys a far broader selection from bouquets to bottles of champagne, perfume and spa treatments."
While it's obvious that Australians won't be holding back when showing appreciation for their mums, those who get a little carried away can compare balance transfer credit cards at Mozo.