Online Retail Forum aims to boost digital shopping

Aussie consumers could soon be searching the web for more bargains after the government unveiled a new initiative aimed at boosting online shopping.

Communications minister Stephen Conroy has announced that an Online Retail Forum will be held in Sydney on February 18th in order to help modernise the sector, reported.

He said that exploring online opportunities was important for the future of the Australian retail sector, which endured a difficult year in 2010 amid falling high street sales.

"Shopping online can … deliver benefits to consumers in the form of greater customer satisfaction, better product information and, in some instances, lower prices," Mr Conroy added.

Consumers aiming to boost their spending power could also choose to compare credit cards and other money products in search of the best options. According to, eBay, PayPal, Australia Post, Google and the Australian Competition and Consumer Commission will be among the speakers at the Online Retail Forum later this month.

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