Promotional offers drive competition in the credit card industry: IBISWorld

Increased competition in the credit card industry has benefitted customers, who now have access to a variety of promotional offers including interest-free periods, honeymoon periods and balance transfer deals.

While these offers put downward pressure on provider revenue, according to IBISWorld the increased uptake of credit cards as a result has led to record revenue growth for credit card issuers of 2.8% over the five years through 2015-16, bolstered by annual, cash advance and other fees.

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However, the credit card industry still faces a number of challenges. Weak household consumer sentiment, combined with more consumers paying down their debt, or taking advantage of interest-free periods, has led to a lower proportion of interest-generating credit card debt.

Increasing debit card use, from 34.2% to 42.5% of all payment card transactions, has provided added competition in the sector, as debit cards generally don’t charge an interest rate, and generate less revenue due to lower fees.

To tackle these challenges, credit card issuers have implemented a number of strategies to drive up the number of credit card accounts, particularly as the total value of credit card balances in Australia is set to fall. Fees are expected to become a significant source of growth, and credit card issuers are tipped to expand promotional offers and boost market expenditure to win more credit card accounts.

The introduction of new payment technologies has also boosted fee revenue for credit card administrators. Visa’s payWave and Mastercard’s payPass have increased the convenience of payment and encouraged more spending on credit and debit cards, benefitting administrators. As competition increases and newer technologies are adopted, the gradual shift to a cashless society is expected to open up further opportunities in the credit card sector.

Credit card comparisons on Mozo - rates updated daily

Search promoted credit cards below or do a full Mozo database search. Advertiser disclosure.
  • Apply By 30 June 2021
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    Bendigo Bank Low Rate Credit Card

    0% p.a. balance transfer for 24 months (Reverts to 11.99% p.a). Low annual fee of $45 and no fees for additional cardholders.

    Purchase rate
    Balance transfer rate
    Annual fee
    Rewards program
    11.99% p.a.
    0% p.a. for 24 months and then 11.99% p.a. (2.00% balance transfer fee)
    $45
    -
    Go to site
    Details
  • Apply By 7 September 2021
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    Westpac Low Rate

    Enjoy a super low rate of 13.74% with 55 days interest free plus 0% balance transfer for up to 28 months at 1% BT fee. No annual card fee for the first year, $59 thereafter.

    Purchase rate
    Balance transfer rate
    Annual fee
    Rewards program
    13.74% p.a.
    0% p.a. for 28 months and then 21.49% p.a. (1.00% balance transfer fee)
    $59 $0 in the first year
    -
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    Details
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    Defence Bank Foundation Credit Card

    Defence Bank Low Rate Credit Card offers a 3.99% p.a. 6 month introductory rate on balance transfers, purchases and cash advances. Up to 55 days interest free on purchases.

    Purchase rate
    Balance transfer rate
    Annual fee
    Rewards program
    3.99% p.a. for 6 months then 8.99% p.a.
    3.99% p.a. for 6 months and then 8.99% p.a.
    $45
    -
    Go to site
    Details
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    Mozo Experts Choice 2020
    American Express Cashback Credit Card

    Enjoy up to 6% cashback on eligible purchases in the first three months. Additional 1.5% cashback with American Express Shop Small Campaign (conditions apply). Complimentary perks and insurances. Eligibility criteria and T&Cs apply.

    Purchase rate
    Balance transfer rate
    Annual fee
    Rewards program
    20.74% p.a.
    No current offer
    $120
    Cashback Rewards
    Go to site
    Details
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    St.George Vertigo

    0% p.a. for 28 months on balance transfers requested at card application. 0% balance transfer fee applies. Rate then switches to applicable variable cash advance rate. New cards only, Eligibility criteria and T&Cs apply. Offer ends September 28th 2021.

    Purchase rate
    Balance transfer rate
    Annual fee
    Rewards program
    13.99% p.a.
    0% p.a. for 28 months and then 21.49% p.a.
    $55
    -
    Go to site
    Details

^See information about the Mozo Experts Choice Credit Cards Awards

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