Record numbers of Aussies are shopping online, study shows

The number of Australians choosing to buy goods via the internet has reached record levels.

A new report published by PricewaterhouseCoopers (PwC) has discovered that 53 per cent of Aussies over the age of 15 now engage in online shopping.

Purchasing items from the comfort of your own home is obviously preferable to wandering endlessly around high street stores and it has never been easier to do your weekly food shop or add new garments to your wardrobe.

Although a lot of Aussies have generally been forced to be a little more reserved when using their credit cards in recent years, it appears that people are still spending huge sums when shopping online.

The PwC study showed that total online expenditure is expected to reach $26.9 billion by 2016. This year alone, internet shopping will rise by 17.9 per cent to $16 billion.

According to the company's global retail and consumer advisory leader Stuart Harker, retailers across Australia need to adapt if they are to remain competitive.

"With online shopping becoming increasingly all about price and less about convenience and range, retailers are under greater pressure than ever to give consumers a compelling reason to shop with them," he remarked.

Figures released earlier this month by the Commonwealth Bank of Australia confirmed that overall spending levels were on the rise across the country in June.

Aussies shelled out an extra 2.5 per cent during the month in seasonally-adjusted terms and it seems that many transactions were completed using mobile devices.

The PwC research indicated that more than one in four online purchases are now made from a smartphone or tablet, which is up from 21 per cent last year.

Overseas companies have also been very popular among Aussies, as the strength of the dollar means there is better value to be had when shipping products in from abroad. Indeed, offshore online shopping has increased by 20 per cent in the last year to $7.2 billion.

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