Shoppers lose out in loyalty programmes

Monday 01 February 2010

Article by Mozo

Aussie shoppers are not getting a good return on supermarket reward schemes, a new report has found.

The study by the consumer group Choice found that while loyalty programmes have a huge marketing value for supermarkets seeking to harvest shopper details, many customers get less than $1 back for every $100 spent, the Courier-Mail reported.

According to Choice, Coles and Woolworths offer the worst returns, with the Coles FlyBuys programme giving shoppers about 31 cents for every $100 spent while the Woolworths Everyday Rewards programme has a 45 cent return on the same amount.

Choice spokeswoman Elise Davidson said: "You have to spend a small fortune to get any benefit out of the rewards programs … you’re better off by buying one less item, switching to a generic brand or simply shopping at a cheaper store."

Aussies seeking a good return on their spending could also choose to compare credit cards in search of the best interest rates and bank reward schemes. Recent Reserve Bank of Australia figures showed that consumers spent more than $20 billion on credit and charge cards in November, putting the average credit card account balance at $3,196.

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