The end of the mince pie? Chocolate consumption peaks at Christmas

Mary Ward

Monday 15 December 2014

While pudding and mince pies are traditional desserts at Christmas time, it seems that another sweet treat is gaining popularity.

chocolate consumption in Australia

According to Roy Morgan research, Australians buy more boxed chocolate over the Christmas period than at any other time.

In January 2014, 29% of those surveyed said they had consumed boxed chocolates in the preceding four weeks. Similar rates of consumption were seen in January 2013 and 2012 (both 31%).

The spike in consumption is higher than the spike that occurs over the Easter period, when roughly 22% of Australians report eating boxed chocolate.

Geoffrey Smith from Roy Morgan research said boxed chocolate at Christmas time was popular at Christmas lunch, but also as a low-cost gift.

“Many of us take an ‘eat, drink and be merry’ approach to Christmas, enjoying foods that we possibly wouldn’t indulge in quite so much at any other time of year,” he said.

“This includes boxed chocolates, which are a popular gift choice, and handy stocking filler.”

But what kind of chocolate are Australians putting under the tree (and on the dessert table)?

Cadbury Favourites is the most popular brand among boxed chocolate eaters (eaten by 28% of those surveyed) and buyers (purchased by 27%) in an average four weeks.

The other top boxed chocolate brands are Lindt, Ferrero Rocher and Cadbury Roses.

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