Westpac 'lacks Virgin's credit card cool'

Virgin’s position as the company behind the most successful credit card launch in Australian history is unlikely to be challenged by Westpac.

When Virgin launched its new round-edged credit card in a multitude of colours, offering a way for you people to fund flights, shopping sprees and nights out with friends, more than 700,000 people were seduced.

Now, the Sydney Morning Herald reports, many of those people are likely to be feeling like they’ve been duped by Westpac, which took over Virgin’s customers in 2007, with their bland alternative Ignite, marketed as a cheap credit card that actually offers little to distinguish it from its rivals.

Thousands of Virgin customers are being forced to switch to the new credit card to carry on using their account, with the Sydney Morning Herald lamenting the graceless switchover as evidence that "large corporates and funky branding do not mix".

However, Westpac spokesperson David Lording was quick to defend the card, telling the paper: "The card is a reflection of the times. Virgin had their way of marketing and we have ours."

Westpac started sending out the card to Virgin customers in early February.

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