What will be your beer of choice this Australia Day?
With the Australia Day public holiday weekend soon upon us, Roy Morgan Research has revealed the 10 most popular home-grown beer brands downunder.
Carlton Draught took out the top spot as the most popular Australian beer drunk by 17% of the country’s beer drinkers, followed by Victoria Bitter (12%), XXXX Gold (12%), Coopers Pale Ale (11%) and Crown Lager (8%).
The study found a whopping 80% of Aussie beer drinkers would agree with the statement “I consider myself Australian”.
Roy Morgan Research account director Angela Smith explained while many will be cracking open a cold one on Australia Day, some will be doing it with particularly ‘true blue’ passion, with the research showing the most fervently patriotic beer drinkers as those who drunk XXXX Gold, Cascade Premium Light, VB and Crown Lager.
“Not surprisingly, XXXX Gold drinkers overwhelmingly tend to be from Queensland, while VB and Crown Lager are most popular in Victoria.”
“Of course, there is infinitely more to beer drinkers than their patriotic tendencies. For example, our data reveals that people who drunk James Squire are much more likely than the average beer drinker to have read a novel in the last three months and self-identify as ‘a bit of an intellectual’, as well as being avid gig-goers and possibly even musicians themselves…”