Women shop more than men online, but only just

Recent figures released by the Australian Bureau of Statistics (ABS) show that 75 per cent of Australia's 15.4 million internet users made a purchase or order over the internet in 2012 - 13, and while there is a slightly higher proportion of male than female internet users, women used the internet to shop more than men.

But only just. The figures showed that 76 per cent of female internet users shopped online compared to 75 per cent of male users.

ABS Assistant Director of the Innovation and Technology Statistics Branch, David Taylor said that the most popular types of purchases for both men and women were travel, accommodation, memberships and tickets.

It was in the second most popular items purchased that gender lines were divided. For females, the second most popular items bought online were clothes, cosmetics and jewellery compared with CDs, music, DVDs books and magazines for males. 

Of the activities performed on the internet by Australians bill payments, banking and social networking topped the list.

With more Australians now socialising and buying online, it is important to be vigilant in protecting your personal data to safeguard against identity theft and fraud. Mozo's money experts want to remind Aussies that when using a credit or debit card online, always look for the locked padlock before providing details and to never share things like bank account numbers or sensitive personal information on social media sites like Facebook.