Woolworths allows shoppers to compare prices online
Grocery shoppers will be able to quickly compare prices after Woolworths put the cost of 5,000 items online.
The move will allow customers to search for the best deals by flicking between the Woolworths website and Aldi website, which also features the prices of certain famous brands, the Daily Telegraph reported.
However, the newspaper said that Australia still falls behind other countries like the UK where customers can enter their entire shopping list into a single site, which then calculates where the basket is cheapest.
Christopher Zinn, a spokesman for the consumer advocacy group Choice, said: "It’s a start, we’ve got to hand them that. But it’s far from comprehensive."
He noted that with the new Woolworths website, it is still not possible to assemble and compare a shopping basket.
Yesterday it was reported by the Age that Qantas Airways has stepped up efforts to encourage its customers to sign up for a Woolworths store loyalty card which offers frequent flyer points.
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