Aussie males see Christmas spending as 'a chore'

Australian males tend to regard purchasing Christmas gifts as "just another chore", an expert has said.

Consumer behaviour and gender expert Dr Gary Mortimer suggested that women are usually happier to go Christmas shopping as they see gift buying as an important ritual and an expression of love, whereas men are more likely to see it as just another task that they have to deal with.

"They [men] get to a point where the task becomes unavoidable and necessary and that's when they complete that task," Dr Mortimer told the Daily Telegraph.

"Women, on the other hand, often inject more emotion into their gift-buying habits – venturing to the shops with friends and purchasing presents over a period of days or weeks rather than all at once."

Shoppers seeking to boost their spending power this Christmas could choose to compare debit cards and other money products in search of the best deals. As the Daily Telegraph observed, a survey carried out last year by eBay found that almost 40 per cent of Australian men wait until the last minute to do their Christmas shopping, despite genuinely wishing they had started earlier.

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