Aussie debit card customers 'demand good customer service'

Australian consumers are among the most difficult for retailers to please when they are trying to convince them to use their debit cards to purchase goods.

According to a survey by credit card firm American Express, 39 per cent of respondents felt businesses do not meet their expectations.

Brett Whitford, Customer Service Institute of Australia's executive director, told the Australian Associated Press that customers respond well to "small touches and showing interest".

Of those polled, 46 per cent said they did not believe companies made enough of an effort to ensure they got return business.

However, the study also showed that if service levels were high, Aussies were among the most likely to break out their debit cards to purchase goods in-store.

This comes after a study by PwC and Frost & Sullivan revealed that people in Australia are set to spend an average of $600 each on the internet this year.

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