Aussie debit card users set to spend $13bn online in 2011

Credit and debit card users in Australia are expected to spend more than $13 billion online over the course of 2011, according to a new report.

Figures from PricewaterhouseCoopers and Frost & Sullivan revealed that this represents 5.5 per cent of the total retail sales.

It found that the average per capita expenditure this year is likely to be 11.9 per cent higher than in 2010, rising to $600.

According to the report, the main drivers tempting Aussies to purchase goods online with their debit cards rather than visit their local bricks and mortar outlets are the lower prices, convenience and access to a wider range of different products.

Half of the respondents asserted that they will always conduct online research into items they are considering buying before making a decision.

A study by the Australia Institute revealed that 85 per cent of people who purchase items on the internet do so because they believe they can get better prices and deals this way.

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