Aussies are using tablets to splash the cash

Mozo

Wednesday 22 August 2012

A lot has been made of the booming popularity of online retailing and it seems that shop owners who have not yet grasped the principles of ecommerce are already falling behind their rivals.

Several studies conducted this year have indicated that while many people's budgets are tight, Aussies are still spending significant sums when purchasing goods via the internet.

Figures released by the Australian Bureau of Statistics earlier this month showed that shoppers loosened the grip on their debit cards in June, as retailers made higher profits than they were expecting.

This followed on from a 0.8 per cent upturn in May and it is encouraging to see that government handouts for schooling and carbon tax appear to be working.

Most technology experts have pointed to the rapid emergence of smartphones as the major reason behind the increased retail activity, as people are able to search for goods and services while on the move.

However, a new study conducted by InMobi has discovered that tablet devices have become even more popular than smartphones when it comes to online shopping, the Sydney Morning Herald reports.

"Shopping on tablets is higher than smartphones and is the preferred device when looking to transact," the company said.

The organisation stated that 39 per cent of Aussie households will have access to at least one tablet this year and the sophisticated gadgets are undoubtedly changing the way we buy our goods.

According to the research, 16 per cent of tablet owners said they had reduced the amount of time they spend in bricks and mortar stores, while nearly one in three said they now read fewer paper-based books.

Myer chief executive Bernie Brookes told the news provider that Apple iPads have enabled the chain to alter the way it sells its products.

Its new Fountain Gate store in Victoria is a lot smaller than the average Myer outlet, as customers are able to search for items using tablets, rather than scouring the shelves.

Aussies are using tablets to splash the cash

"You don't need endless aisles of product when you can come into the store and get it delivered the following day rather than have a monster amount of inventory and the world's biggest stores," Mr Brookes was quoted as saying.

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