Aussies head online to buy goods, study shows

A growing number of Aussies used their debit cards to buy goods online in the past 12 months, a new study has revealed.

While announcing the best brands of 2011, Product of the Year revealed that 80 per cent of people bought goods over the internet last year, B&T reports.

CDs, DVDs and books appeared to be the most popular items for online shoppers, with 45 per cent of the poll buying these at some point in the past year, while clothes, cinema tickets and concerts were also purchased en masse.

Nearly one in four said they had done their grocery shopping online, while 21 per cent admitted to buying electronics and household equipment using their computer.

"Online shopping is big business but when it comes to new products Australian consumers are nervous about buying something they haven't used before, especially grocery items," commented Product of the Year director Sarah Connelly.

The Australian Food and Grocery Council recently predicted debit card use to be more frequent in February and March, although it warned retailers not to expect a major surge in spending.

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