Aussies 'should take cash out with a debit card before buying food'

Mozo

Friday 15 July 2011

Visiting an ATM with a debit card may be a good way for those struggling not to eat unhealthy foods to deter themselves from purchasing sugary or fatty items, new research suggests.

Junk food 'less likely to be bought by shoppers using cash'

A study conducted at Cornell University in the US and published in the Journal of Consumer Research revealed that paying in cash can make purchasing guilty pleasures like junk food a more painful experience, which can act as a deterrent.

Manoj Thomas, assistant professor of marketing in the Samuel Curtis Johnson Graduate School of Management at the university, commented: "Vice spending is more susceptible to pain of payment."

However, he observed that there was no difference in the findings between those paying using credit or debit cards.

"This is surprising … because, unlike credit cards, debit cards are equivalent to cash," he added.

Earlier this year, a study by RMIT University found that Aussie men are more susceptible to making impulse purchases with their credit cards than women.

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