Coles refuses to put prices online

Retail giant Coles has announced it will not be putting its grocery prices online.

The supermarket chain said that after reviewing a range of options for online grocery pricing, it had concluded that customers are happy with what is currently provided through Coles Online, catalogues and advertising, the Daily Telegraph reported.

As the newspaper observed, the announcement is a blow for consumers who had hoped Coles would match Woolworths by putting its prices on the web, thereby allowing for online comparisons between the cost of shopping at the nation's major supermarkets.

"It was the last hope for households, following the collapse of Labor's Grocery Choice website 14 months ago and its subsequent failure to force the Australian National Retailers Association to develop an industry site," added the paper.

The news may also interest Aussies looking to compare debit cards in search of the best deals. Last week, it was revealed that the Reject Shop has seen its profits boom as the growing number of frugal Australian shoppers look for bargain deals.

Figures show that the discount chain achieved a net profit of $23.351 million in 2009/10 – up 22.9 per cent on the year before.

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