Diners Club charge card launches down under
The Diners Club charge card is being launched in Australia – adding more spice to an already competitive market.
Speaking to the Wall Street Journal, head of cards at Citi Australia Julian Potter said he was expecting double-digit growth from this part of the business in the next year following a major rebranding process.
"This is the 20th country we've launched in. That speaks for the success of the campaign," he was quoted as saying.
Although the card is mainly associated with corporate customers, Richard Wilde – head of Diners Club Australia – is hopeful that everyday users will also lap up the new offering.
Plastic has become increasingly popular down under in recent years, particularly debit cards .
A recent study by Quantium showed that younger people in particular are more likely to adopt this payment method than a credit card.
One of the main advantages of using a debit card is that it makes it far easier for people to stick to a budget, as they are essentially spending money that they already have, rather than racking up debt.
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