Loyalty debit card scheme promotes charity giving

Mozo

Thursday 08 July 2010

A new loyalty debit card scheme aimed at promoting charitable giving will be launched on the Central Coast tomorrow (July 9th), it has been revealed.

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The initiative, which was developed by Central Coast residents in partnership with Charity Loyalty Cards, involves a loyalty debit card which can be used at participating retailers to earn the user a discount on purchases – a percentage of which is then donated to a charity of their choice, the Express Advocate reported.

"After 18 months we can’t wait to launch," said Charity Loyalty Cards marketing director Leigh Allsop.

"This is a tight-knit community and Charity Loyalty Cards is all about helping the local area. I can’t think of a better place to launch this than the community where it was developed."

Over 60 retailers have so far signed up to the scheme, which will be the first of its kind in Australia and may ultimately be rolled out nationwide. It could certainly present another worthwhile option for Aussies looking to compare debit cards in search of the best spending tools.

Charities so far involved in the scheme include Camp Quality, the RSPCA, Fairhaven Services, the Iris Foundation, the Cancer Council, Musicians Making a Difference and Coast Shelter.

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