One in five Aussies shop predominantly online

One-fifth of Australians do the majority of their shopping on the internet, using credit and debit cards to pay for goods, new research has revealed.

A study by Macquarie Equities Research showed that 18 per cent of those in outlets are only window shopping and that they will purchase goods on the internet instead of in the store.

Russell Zimmerman, executive director of the Australian Retailers Association, told "There are many reasons for this, including convenience, product range and a growing trust in online payment facilities."

The new figures indicated that Aussies are becoming increasingly cautious when using their debit cards, with seven out of ten saying the strong Australian dollar was behind the change in their spending habits.

Companies that fail to offer suitable online shopping options are likely to suffer if they do not take note of the trend, Mr Zimmerman concluded.

This comes after a study by ING Direct revealed that two-thirds of Australians use their credit cards when on holiday.

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