US retailers target Aussie debit card holders

Friday 27 January 2012

Article by Mozo

Aussie debit card holders are being increasingly targeted by US-based retailers via internet shopping sites, it has been claimed.

US retailers target Aussie debit card holders

Global chief executive of renowned auction website eBay John Donahoe suggested that stores such as Macy's are taking advantage of the high Australian dollar to offer Aussies attractive prices on luxury goods, the Sydney Morning Herald reports.

Store owners are setting up pages on eBay that are specifically aimed at Australians and this is proving to be a very lucrative strategy, he stated.

These retailers have an automatic advantage over their Australia-based rivals, as not only can they offer discounted prices, they also don't have to pay to physically reside in the country.

"They're now reaching consumers in Australia on the eBay platform without having to have assets residence in the country," Mr Donahoe was quoted as saying.

Aussies clearly love to spend their money online, as recent figures released by the Australian Bureau of Statistics showed that credit card debt has now passed the $50 billion mark across the nation.

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