Users of debit cards 'expect constant sales'

Australian consumers have become accustomed to regular sales and discounts when they hit the high street with their debit cards.

This is according to a survey by AMP Capital, which revealed that many retailers believe shoppers are cynical over sale prices and will push to drive the price of goods down even further, reports the Herald Sun.

"Whereas once sales seasons were limited to Boxing Day and end of financial year, retailers feel they have to react to rivals with near permanent discount drives," the study stated.

One vendor explained that buyers no longer accept a "normal" price, because there are so many sales on they believe it is always possible to purchase goods cheaper elsewhere.

Many consumers were found to have taken to the internet to scout out the best prices they can get when buying goods with their debit or credit cards.

This comes after figures from the Commonwealth Bank of Australia's business sales indicator revealed that in April there was a decline in the amount spent on plastic, the Australian Associated Press reported.

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