New survey highlights Aussies' car brand loyalty

Mozo

Thursday 12 July 2012

Australians have a reputation for remaining loyal to a certain brand of car and there has been an historic rivalry between Ford and Holden drivers.

However, there are plenty of other vehicle manufacturers that have gained a sizeable market share down under and a new survey conducted by Roy Morgan Research highlights which models are proving the most popular.

It shows that 64 per cent of Volkswagen drivers who are planning to buy a new car in the next four years will stick with the German firm. This puts it at the top of the loyalty chart, having overtaken Subaru.

Unsurprisingly, Ford and Holden both appear in the top ten, while Hyundai has also improved recently.

The study indicates that more than 2.2 million Aussies are in the market for a new vehicle in the next four years.

"Volkswagen looks likely to continue [its] recent strong sales growth over the coming years, with increasing numbers of VW drivers intending to buy another VW," commented industry communications director at Roy Morgan Research Norman Morris.

Recent figures released by the RAA suggested that the cost of running a vehicle has fallen in the last 12 months, but with general living expenses being stubbornly high, Aussies will still be on the lookout for bargains when visiting car showrooms.

Although the price of vehicle ownership has dipped by 0.4 per cent, keeping a car on the road is certainly not a cheap business.

One way to reduce your costs is to compare car insurance quotes online. Too many people think that they won't find a better deal than the one they have at the moment, but this is rarely true.

Insurers need to stand out from the crowd and many offer special deals in order to attract customers. Using a comparison site couldn't be easier, as you only have to enter your details once and the site will then generate a list of policies for you to choose from.

Have a question about car insurance? Ask the money gurus at Mozo Answers.ADNFCR-1761-ID-801405781-ADNFCR

New survey highlights Aussies' car brand loyalty
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