NRMA Insurance targets 'car-reliant people'

NRMA Insurance has launched a new advertising campaign aimed at “car-reliant people”.

The company is plugging its Comprehensive Plus package whereby drivers get unlimited car hire when theirs is out of action, reported.

According to the website, the advertising campaign, which launched yesterday (August 8th), has focused on “motoring moments” in order to appeal to people who need their car to maintain their lifestyle.

Meanwhile, Australian Creative reported on one of NMRA’s TV spots entitled “Effortless” which attempts to portray the ease of transition between the consumer’s car to the rental car and back again.

The news comes after Real Insurance recently advertised its Pay as You Drive car insurance scheme as an innovative offering that boasts numerous benefits.

Seeking to attract Aussies looking to compare car insurance, the company praised the scheme after noting that it has been recognized by Money Magazine and the ABF for helping to save energy and cut gas costs.

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