Destination Zen - more Aussie travellers want to relax
The latest finding from Roy Morgan Research have revealed that 2013 was the year of relaxing holidays for Australian travellers with 1.4% of Australians taking a health resort or spa holiday on their last trip racking up some 781,000 Zen holidays.
Have you ever returned from holiday feeling more frazzled than when you left? Caught up in the quest to see, do and eat as much as possible in a limited time, it's easy to forget that holidays are supposed to be relaxing.
However, the growing number of Australians taking 'health resort/spa holidays' suggests that some of us are choosing to bypass the brouhaha and embrace the zen - in some suitably serene destinations.
Bali is the most popular destination for this type of trip, with 8.9% of those who took a health resort/spa holiday choosing the idyllic Indonesian island.
Thailand was also popular, with 8% choosing it for their place to kick back and relax, followed by New Zealand and Melbourne (both 5.1%), Mornington Peninsula/Portsea/Flinders (4.3%), Sunshine Coast (4.2%), Gold Coast (3.7%), Sydney (3.3%), Daylesford/Hepburn Springs (3.0%) and Blue Mountains region (2.1%).
"Health and spa tourism is a small but fast growing growing holiday market. In 2013 Australians took 781,000 health resort/spa holidays, up from 309,000 in 2001.
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