Malaysia Airlines launches new online offers after MH370 tragedy impacts financial results

Rebeccah Elley

Friday 29 August 2014

Malaysia Airlines has released a series of new online offers for flights from Australia and New Zealand, according to eGlobal Travel Media.

Malaysia Airlines launches new online offers after MH370 tragedy impacted financial results

The online offers were launched after the airline released a statement yesterday stating the disappearance of Malaysia Airlines flight MH370 in March 2014 continued to impact the airline’s Quarter 2 financial results with a Net Loss of RM307 million (AUD$104 million) for the three months ended 30 June 2014.

While the market responded positively to the Malaysia Airlines Travel Fair (MATF) held in May which saw sales increase 29% and higher than average daily sales compared to previous fairs that ran earlier in the year, Malaysia Airlines executive officer Ahmad Jauhari Yahya said “just as we were beginning to see signs of recovery in all regions, we were dealt the blow of MH17.”

“We operate in a harsh business environment of stiff competition from regional and global carriers and high operational costs. Coupled with the impact of the two tragedies which have damaged our brand, the need to restructure the Company was accelerated. The full financial impact of the double tragedies of MH370 and MH17 is expected to hit Malaysia Airlines in the second half of the year,” said Jauhari Yahya.

The new initiatives announced today provide an 11% commission for travel agents - almost double the standard rate - for all tickets in cabin classes for travel from Australia until 15 September and from the 1-21 September return economy flights to Kuala Lumpur are available for only AUD$495.

Malaysia Airlines vice president said the new initiatives are designed to inspire and encourage customers to dream, plan and book their next holiday, and help rebuild trust in Malaysia Airlines.

“We would like to thank all our travel agency partners and passengers for their relentless support during what has been a difficult period. We are committed to regaining the confidence of our customers and the industry as a trusted five-star carrier. These new rates are a very competitive offering for both travel agents and customers as we build a stronger Malaysia Airlines,” Lee said.

The new Spring offers include:

From Darwin: A return economy class ticket to KL starts from AUD 495, Penang and Langkawi AUD 565, Phuket AUD 624 and Bangkok AUD 631.

From Perth: A return economy class ticket to KL and Borneo’s Kota Kinabalu starts from AUD 766, Manila AUD 821, Phuket AUD 825, Bangkok AUD 832 and Singapore AUD 838.

From Melbourne: A return economy class to KL starts from AUD 798, Phuket AUD 857, Bangkok AUD 864, Langkawi and Penang AUD 867.

From Sydney: A return economy class to KL starts from AUD 813, Manila AUD 868, Phuket AUD 872, and Langkawi and Penang AUD 882.

From Adelaide: A return economy class to KL starts from AUD 802, Manila AUD 857, Phuket AUD 861, Bangkok AUD 868, Langkawi and Penang AUD 871.

*Bookings must be made at least 24 hours before flight departure. All fares are subject to availability and bookable through the website only.

Mozo advises all Australians jet-setting overseas to purchase travel insurance before they leave the country. You can search the travel insurance market here.


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