Aussies boosting savings accounts with home brands

Wednesday 11 November 2009

Article by Mozo

Aussies are taking to buying more supermarket-branded goods in a bid to cut down on spending and boosting savings accounts.

This is according to research conducted by TNS and highlighted by the Herald Sun, which shows that more people are consuming home brands to slash their grocery bills.

Although people may find they spend less on such products, one expert has advised them to consider what they are purchasing.

Kate Carnell, chief of the Australian Food and Grocery Council, spoke to the news provider about the value of buying locally sourced food.

"Look at what you are getting for your money, not just the price," she said.

"Are they similar ingredient types, amounts and weight? How much salt and saturated fat is there?," Ms Carnell asked.

This comes as figures from the Organisation for Economic Cooperation and Development revealed that Australian food prices have increased by 41 per cent since 2000.

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