Australian tourism confidence 'still high'

Mozo

Tuesday 18 August 2009

Tourism in Australia has not suffered much compared to other countries across the globe, one industry expert has asserted.

According to Roy Morgan Research, consumer confidence is still high among Australians, an AAP report attests. This could have been partly due to savers having high interest savings.

Michele Levine, chief executive of the firm, spoke on the issue recently at the national Tourism Futures conference.

She pointed out that Australia has not been hit as hard through the global credit crunch, although some assets have been affected, particularly among the wealthy, which has potentially hit home loan rates.

"We don’t all get a little bit of the global financial crisis," Ms Levine said, referring to the economic slump as though it were the flu.

Furthermore, Tourism Australia executive chairman Rick Allert noted at the conference that the Baz Luhrmann film Australia had bolstered tourism by 22 per cent.

Hugh Jackman, star of the epic movie, was recently voted as the ideal face of Australian tourism, according to a survey conducted by Roy Morgan Research news.com.au reports.

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