Greater snaps up Seinfeld for ad campaign

Friday 10 July 2009

Article by Mozo

Newcastle-based Greater Building Society has signed comedy legend Jerry Seinfeld as the new face of its new advertising campaign.

The group’s chief executive Don Magin has proudly welcomed the US star back to TV screens in south-east Queensland with the new campaign, where he is seen outside a branch likening the building society to maximum strength painkillers as he tells passersby of the benefits of banking with Greater.

"As a mutual organisation, we exist for our members and provide them with competitive rates, low fees, innovative rewards and outstanding service," said Mr Magin.

Greater offers a full range of retail banking services, including savings accounts, home loans and credit cards, in addition to insurance and business finance.

Urging Aussies to check out these products, Seinfeld asks: "Why have great when you can have Greater?"

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