Millions of Aussies checking savings accounts online

Thursday 08 October 2009

Article by Mozo

Millions of Australians have been checking their savings accounts via online banking services, new research suggests.

According to Nielson Online, some 9.6 million people checked their balances – potentially including those of high interest savings – on the internet last month.

However, it was discovered that the nation is spending more time social networking than looking after its bank balances.

Some 10.1 million people visited such sites, including Facebook, throughout the month.

In fact, it was found that Aussies spend 25 per cent of their time browsing the web on these online facilities.

Commenting on the results, the firm’s analytics director Mark Higginson said: "We’re more interested in the internet to connect with each other than we are to look after our finances."

He went on to add that websites such as Twitter are a valuable resource for people to find out more about brands and products through conversing with fellow networkers.

In related news, it was recently suggested at the Australian Conference of Economists Business Symposium that savings accounts could be made tax-free, the AAP reported.

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