Aussie tourism campaign scoops award
Tourism chiefs in Australia have been working tirelessly to find new ways to encourage foreigners to spend their overseas travel money in the country.
It seems their efforts have finally been rewarded, as the ongoing There's nothing like Australia promotional campaign has scooped two awards.
Having launched in 2010, the programme has been highlighting the country's best holiday hotspots to travellers all around the world.
Before landing the two prizes at the Pacific Asia Travel Association (PATA) Gold Awards, Tourism Australia confirmed that visitors were using their travel credit cards frequently down under. Indeed, in the year leading up to September 30th 2011, the average tourist spent $3,380 in Australia.
Managing director of the organisation Andrew McEvoy was delighted that the latest promotional campaign was having such a positive impact on the amount of cash being spent across the nation.
"Australia's inbound tourism achieved solid growth of six per cent last year despite major economic challenges in many of our key overseas markets," he remarked.
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