Aussies 'are happiest with Singapore Airlines'
With more and more Aussies heading abroad, airlines that serve the country have never been busier.
The Australian Bureau of Statistics recently revealed that 689,200 people went overseas in August alone, which is a 4.7 per cent improvement on the corresponding month in 2011.
Although the demand for flights is clearly very high, that doesn't mean that airlines can rest on their laurels when it comes to customer service.
Aussie tourists have become increasingly frugal in recent years and are now far more adept at sniffing out bargain flights and hotels, but they still want to be treated well.
Obviously, companies that have higher passenger satisfaction ratings are going to be more appealing to Aussies and a new study conducted by Roy Morgan Research has highlighted the best and worst performers.
It discovered that Singapore Airlines is held in very high esteem by travellers, as the firm achieved a customer satisfaction rating of 90.8 per cent.
This was just enough to beat Air New Zealand, which posted an impressive score of 89.6 per cent. Garuda and Emirates also performed well – finishing third and fourth respectively.
Qantas International was down in sixth place with 80.5 per cent, while some companies – including American Airlines, Jetstar International and Delta Airlines – failed to surpass the 60 per cent mark.
Jane Ianniello – international director of tourism, travel and leisure at Roy Morgan Research – suggested that carriers need to do more to connect with their customers.
"Understanding customers and their needs is the key to not only communicating but motivating customers to exercise their preference for the brand, whether they're booking through a travel agent or handling their own bookings online," she remarked.
Singapore Airlines is clearly a big hit down under and the Asian country has long been a popular destination among Aussie holidaymakers and business travellers.
Those planning a trip to this part of the world in the coming weeks will no doubt be keen to find the best exchange rates and one Aussie dollar will currently get you slightly more than 1.25 Singapore dollars.